Benefits of Instagram advertising
- There are more than 700 million users on Instagram and the community is still growing.
- Instagram and Facebook are connected. So it’s easier to target your audience based on Facebook data. All budgeting and scheduling tasks, the setup and creation of ads are done through Facebook. So you don’t need to start from scratch and learn about Instagram, once you’ve already used its sister platform for marketing and ads.
- Instagram ads are non-intrusive and less likely to annoy your targeted audience.
- The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
- You can easily integrate Shopify and sell your products instantly.
- Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes or comments.
- Most people use their smartphones to read their news, socialize on Facebook or post their own stories and update social media timelines. Most smartphones feature high-end cameras that can shoot photographs to be immediately posted on Instagram. Everybody can be an amateur photographer. Instagram is the best channel for this type of media and it’s why most mobile users have Instagram accounts.
- In terms of ROI and cost, Instagram returns the best results. It’s effective and less time-consuming than other online marketing channels.
